MarketTraq Email


List Management | A/B Testing | Targeting | Creative | Reporting
Manage Your Lists
The MarketTraq·Email™ Lists section is presented in an easy to read format so at a flash you will know the status of all subscribers, unsubscribers, and bounces on your lists. Subscribers can be separated into multiple lists or combined in a master file and segmented into specific demographics.

MessageTraq List Management Screen Picture
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SmartUpload™
List uploading options let you remove duplicate email addresses, merge data fields, and refresh existing data. Automated uploads of FTP files is available for seamless integration between your database and lists. Once set, you will never have to touch your database again.


Subscription Form API
Seamlessly integrate your database in real time with MarketTraq·Email™ Lists. Generate and customize subscription forms so your subscribers are automatically uploaded to any of your lists. You can create forms using any data fields and simply copy and paste the html to your website.


Data Fields & Custom Fields
Standard data fields such as name, address, and birthday come standard. To upload any additional information, simply create a custom field in just one-click. This information can be used to create segments, personalize data, and measure your performance within specific targets. If you have the data, use it!


Agency Account: Multiple Brand & Users
Under the agency account, administrative users can manage multiple brands and products. These brands can be integrated under one login for easy account management. In addition, user settings are available and can be set to view one or more of the included brands. This allows your clients to log in without seeing any other client information.


Unsubscribe Preferences & List Hygiene
The MarketTraq·Email™ unsubscribe link allows for individual list preferences.  Subscribers can choose to subscribe off of one list and remain on others (i.e. “weekly newsletter" list vs. “special promotions list"). In addition, MarketTraq·Email™ maintains all unsubscribers to make sure they do not receive any future email correspondence. Other list hygiene services, such as bounce removals, bounce retries, and suppression lists are included.

 
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